Module 7 Case Study Example | Topics and Well Written Essays - 250 words

Module 7 - Case Study Example Both these can be utilized to effectively achieve the objective at hand. 2. Being a group product manager at Proctor & Gamble there are several ways in which the information available from the store audit can be effectively utilized to increase overall laundry detergent sales and increase overall productivity. As a group product manager it is my responsibility to keep in mind that whether the goal is to shrink or comply with regulatory requirements a thorough store level audit process is significant to protect and authenticate company assets and facilitate the reporting process. Furthermore it also provides the administration with real time information that plays a big role when it comes to concentrating on identifying and resolving issues. The value of store audit information is reflected in the core advantages that result from the use of audit technology that enhance major aspects of a business. These being, enhanced audit productivity, improved operational effectiveness and superi or reporting capabilities. Reference Malhotra, N K (2010), Marketing Research, An Applied Orientation, 6th edn, Pearson Education, Upper Saddle River, New Jersey